Step 5: Optimize the Anchor Text of Your Links
We all know how important internal and inbound links are to helping people find your content online. When it comes to search, the text that is hyperlinked, also known as "Anchor Text," is just as important. Search engines use anchor text to help determine what's covered on the page that it's linking to. This is true for external sites linking to your content and for your own internal links. Here are a couple of tips to follow as you're crafting your pages' anchor text:
- Beware of "Click Here": Let's say you have 100 links to your page about free unicorns. Knowing what you now know about how search engines use anchor text, would you rather all of those links tell the search engine that your page is about "free unicorns" or about "click here"? In other words, the best way to handle the anchor text for your page about free unicorns would be: "Learn more about HubSpot's free unicorns."
- Make the First Anchor Text Count: The pros over at SEOmoz conducted some experiments on anchor text and found that if two links are targeting the same URL, only the first link's anchor text is used by Google. Therefore, if you link to the same page more than once, make sure the anchor text for the first link on the page is well-optimized for your keywords.
all you need to know about anchor text - http://iPerpetualTraveler.com