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Monday, February 18, 2013

How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It) | Copyblogger

Your 20-point checklist for creating high-quality content

Panda wasn’t (by any means) a flawless update.

Some people felt they were unfairly punished. Others were just confused. In response, Google pointed webmasters and bloggers to their web writing guidelines.

Those guidelines boiled down to these rules:

  1. Care — deeply — about the quality of your writing, and about your audience.
  2. Go deep with original research.
  3. Share a never-before-seen interview.
  4. Avoid redundant, duplicated, or stolen content.
  5. Build so much trust with your audience that people would be happy to hand over their credit card.
  6. Build your authority — and your site’s authority.
  7. Spell correctly.
  8. Fix factual errors.
  9. Repair bad grammar.
  10. Write for humans — not machines.
  11. Create something nobody has ever seen before.
  12. Remain balanced and worthy of your audience’s trust.
  13. Cover a topic comprehensively (don’t aim for an arbitrary word count and stop once you reach it).
  14. Avoid the obvious. If thirty people have already reported on the Facebook Graph Search, then find something else to write about (unless you have information nobody else does).
  15. Create something strangers want to share and bookmark.
  16. Don’t overuse promotions, calls-to-action, and ads.
  17. Write something a good magazine or journal would print.
  18. Steer clear of short and useless.
  19. Spend an insane amount of time on detail.
  20. Create something people want to talk about (preferably positively).

You would think these would not have to be spelled out.

Posted via email from iPT Perpetual Traveler

How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It) | Copyblogger

Here’s what to expect in this post

In the last post in our Author Rank series I wrote about why writers and content creators should care about Author Rank (it’s not just because Hunter S. Thompson would).

In this post we’ll explore the early phases of Author Rank. You’ll discover:

  • Google’s original attempt at evaluating web pages with PageRank
  • The abuse of PageRank — and the ugly consequences for the writer
  • Google’s response to that abuse (hint: their response rhymes with “Amanda”)
  • A 20-point checklist on creating high-quality content in a new web era - more here

Posted via email from iPT Perpetual Traveler