3x - Do It Yourself Local SEO for Small Business - search engine marketing business - http://pointsofhype.files.wordpress.com/2012/01/3x-v11.pdf
SEO (Search Engine Optimization), is the method of enhancing a website’s standing in the search engines, mainly Google, Yahoo and Bing (with a primary emphasis on Google) and driving traffic from those visitors. With around 2.6 billion local searches performed each month, the Internet has surpassed print Yellow Pages and newspapers as the main source for local customer information, and that pattern continues to rise. Consumer reliance on the Internet and mobile media is forcing businesses to find out how to take advantage of these new platforms so their potential buyers and customers can find them and, in the end, buy from them. Local businesses are beginning to become aware of what a tiny percentage of early adopters aleady recognize - Internet and mobile device platforms have revolutionized marketing and advertising. Local optimization methods are for businesses needing to improve their visibility on Google Maps, Yahoo, Yelp and other popular local yellow-page sites where your customers are looking for you. Concentrating on these searchers first necessitates your knowledge of their online behaviors. Understanding how they are attempting to find you will allow you to arrange your online presence in a way that will permit your website be found. Localized search optimization makes it possible for you to reach out to these potential customers.
Before you disburse hundreds or thousands a month for a search engine optimization company, see what you can do on your own to market your small, local business using our free ebook: http://www.calameo.com/read/001105580f682abf4af66