This week on Whiteboard Friday I wanted to talk a little bit about why you might want to do SEO on somebody else's site. This might seem a little bit strange, because in SEO we learn very early on that putting all of your content on one domain, putting all of your links to that domain, doing all of your SEO work on a single domain is much, much better than spreading out your efforts, not just from an effort and protocol perspective, but also from a rankings perspective, because of domain authority, because of how domains and an individual sub-domain inherits domain authority and link metrics and all these kinds of tings,
But weirdly enough there are some cases when it might make great sense to do SEO on somebody else's site. Now the classic example that you'll always hear is reputation management., meaning I want to control the search results for my brand name or my brand names because I don't want anybody else getting in there or saying something bad about me or having the ability to draw away my traffic.
Tuesday, November 27, 2012
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