Findable is the new grail for local businesses. Shoppers execute their research globally on Google, Yahoo, and Bing - then purchase locally. If your business is not findable - particularly in the first 7 listings in Google Places for your business niche - your company is at risk of extinction.
Cutting edge local internet marketing specialists make your business findable to likely consumers searching the Web for your exact product or service.
Consumers have turned to Internet search for local products and services. People who use yellow pages, newspapers, print classifieds, and local cable TV to find a product or service at a local business are dying out each day. Even my 83 year-old mother can shop local specials and print out coupons before going shopping.
Why does your company need Internet marketing at all?
For one, it's different from conventional Search Engine Optimization (SEO). Conventional SEO methods help make your site visible, which is all well and good. It's a decent start. On occasion, it even helps raise your other business listings.
Statistics:
73% of all online action is related to local content
85% of web surfers depend on search engines and carry out over 16 billion searches a month
90% of those searches are for local vendors
66% of Americans utilize the Web to find local businesses
54% of Americans have replaced their phone books/printed yellow pages with search - and virtually 100% for those under 50 years old
82% of local searchers follow up their search with a telephone call or walk-in
53% of U.S. online consumers research products online then buy at a local store or over the phone
43% of search engine users research or shop online then buy locally
Google share of U.S. searches holds at about 72% (May 2010)
* Yahoo! - 14%
* Bing - 9%
* Ask.com - 2%
Regrettably, nearly all agencies or individuals who provide local search or local seo are “geek-centric”. Technicians will overwhelm you with tech speak like SEO, SERPs, and PPC campaigns. As a small business owner, I want customers or clients, not campaigns, branding, or useless hits to my website. How they do it does not concern me as long as their methods are white hat.
* Just fix my online problems. Bring customers to my door. Burn up my phone lines.
* I want a consultant who will take my business information and spread it all over the Internet without asking me what I want. You are the expert. Fix it.
* I want to tend to my core business and crush my competition. Help me now.
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Internet Mad Men - http://internetmadmen.com - makes your business findable on the Internet for your local customers.
We specialize in making your business website findable to potential customers searching the Internet for your specific product or service.
In addition, we specialize in making your site mobile friendly for the many millions of Internet users who use smartphones to access the web.
Charles Lamm provides Local Internet Marketing Services for small businesses throughout the United States.
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