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Monday, February 18, 2013

How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It) | Copyblogger

Here’s what to expect in this post

In the last post in our Author Rank series I wrote about why writers and content creators should care about Author Rank (it’s not just because Hunter S. Thompson would).

In this post we’ll explore the early phases of Author Rank. You’ll discover:

  • Google’s original attempt at evaluating web pages with PageRank
  • The abuse of PageRank — and the ugly consequences for the writer
  • Google’s response to that abuse (hint: their response rhymes with “Amanda”)
  • A 20-point checklist on creating high-quality content in a new web era - more here

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