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Wednesday, November 7, 2012

E-Book Smackdown: Who Should Control Pricing — Publishers Or Amazon? — paidContent

There’s no question that being a major player in a market that is in the process of being disrupted is not pleasant. Amazon is doing everything it can to not just drive down e-book prices but to disintermediate publishers in a number of other ways, including signing up authors to its own imprint. If you are a giant corporation that is used to controlling the marketplace to a large extent — both in terms of supply and in terms of pricing — then watching a new competitor wrest some of that control away from you is hard to do.

This is just the beginning of the war. Publisher Amazon vs. Traditional publishers. It has to go further. Writers as publishers calling the shots.

Posted via email from iPT Perpetual Traveler

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