Authority Site vs. Company Site 1. For most searchers, a company website is little more than an ad page with an order form. An authority site gives unbiased information and advise to guide a purchase decision. 2. An authority website is tied to a niche or market, not to a specific company.
via charleslamm.com
PTs should begin building their own authority sites. http://iperpetualtraveler.com
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