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Sunday, June 24, 2012

Penguin Analysis: SEO Isn't Dead, But You Need to Act Smarter | Microsite Masters

Conclusion: What Is Google Doing?

We just demonstrated the “actions” Google is taking by evaluating one of the best data sets in existence to conduct a case study of this nature, so it should be obvious that Google is trying to prevent over-optimization of links in terms of anchor text use and valuating links from relevant sites higher than links from non-relevant sites in terms of SERP visibility for the promoted site.

panda and penguin -

Posted via email from iPT Perpetual Traveler

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