Why You Should Newsjack
Here's the thing about newsjacking ... to do it well, you have to be quick. That's also one of the biggest benefits of newsjacking! Marketers often get so caught up in the details of a campaign or bogged down by the prospect of writing a blog post that they become paralyzed, and don't actually end up doing anything at all. Newsjacking requires marketers to, in the immortal words of Nike, just do it.
But boosting marketers out of an inactivity funk isn't the only benefit to newsjacking. It also yields SEO benefits, improves your brand's reputation, and drives highly targeted traffic that can turn into leads and even sales -- and it does it all really, really quickly at a very low cost. Consider this scenario that HubSpot finds itself in pretty frequently ... just last week, in fact:
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