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Friday, July 22, 2011

authors

authors will expand like bloggers - http://live-free-in-an-unfree-world.com

Amplify’d from lewrockwell.com

Advances are
quickly going to zero. Margins are going to zero for publishers.
There’s no financial benefit for going with a publisher if advances
are going to zero and royalties are a few percentage points. The
publishing industry does minimal editing. The time between book
acceptance and release is too long (often a year or more). That’s
insane
and makes zero sense in a print-on-demand world
when kindle versions are outselling print versions.

Most importantly,
the book industry sells “books”. What they need to do is sell their
“authors”. Authors now are brands, they are businesses, they are
mini-empires. Publishers do nothing to help 95% of their authors
build their platforms and their own brands. This would increase
author loyalty and make the lack of a meaningful advance almost
worth it.
Read more at lewrockwell.com
 

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