Points of Hype are those particular sites that allow free business and social profiles, permit publishing of articles and other content with a bio box linking to your blog, or return results in general or niche search engines.
Free points of hype, or free places to showcase your online or bricks and mortar business, total in the thousands. The secret is to know which ones to exploit and which ones to ignore.
You can start an internet business with absolutely no cash expense. You may not want to go that bare, but you could. Bum marketing is one case in point.
Marketers are often in love with with the most recent killer app or marketing technique. Marketing and advertising using social media may look attractive but makes no sense if you overlook business profiles and traditional SEO.
Search Engines:
Organic SEO means Google. If you master getting your site listed in the top page of natural results, the rest can wait and will most likely take care of themselves.
Search engines and directories come in various flavors:
- major players (Google, Bing, Yahoo, Ask)
- blog search engines
- RSS search engines
- web directories
- specialty search engines (real estate, news, etc.)
Organic search results - the holy grail of making the first page of Googles SERPs - depends on choosing the right niche keyword phrases to anchor in unique content posted on your blog, website, or thousands of other locations on the web.
Content:
Unique, valuable content is the coin of the realm for search engines. Bots continuously scour the web indexing everything and ranking it for relevancy on the fly as web searchers enter a keyword to search.
Content can be posted online in:
- your own hosted website or blogs
- article directories
- free blog hosts
- community websites
- free websites
- free blog space in some social media sites
When search engines see duplicate content on and off your website, it has difficulty knowing which page to display as the primary. Article spinners avoid this issue by generating hundreds or thousands of unique pages to promote.
A Google slap for duplicate content is unusual, unless the exact same content shows up numerous times on the same site. I once had an article picked up and republished on 800+ websites. They all showed up in Google until the results were narrowed down to just the most important sites.
Some argue that you ought to use techniques like bum marketing to churn out up to 50 articles a day. I prefer to write one article, create 50+ titles, heavily spin the article, and generate thousands of unique articles for the blogs and article directories.
Each unique article can be posted on free blogs and community websites or submitted to article directories producing one way backlinks to your top level domains.
The problem with spinners is automation, laziness, and PLR (private label rights).
Automatic spinners produce unnatural articles with unnatural English and should be avoided. A good, simple manual spinner like Magic Article Rewriter will create unique content for each site you post to - without the perplexing terms and grammar. You have total control.
Free PLR articles have been hashed out on the Internet so many times by lazy marketers that the search engines give them no value, or as I like to say, they have no Google juice.
PLR articles are of limited use. That's why you can get tens of thousands free. You get what you pay for. The only value I see is for minimal research and title suggestions.
Profiles
The value of social media comes from the membership features, in particular the ability to create a personal or business profile. You are able to brand your business and create authority one way backlinks to your website.
Types:
- business listings (Google Places, Localeze)
- Internet yellow pages (MagicYellow, Yellowbook)
- web business profiles (LinkedIN, BusinessCard2)
- article directories (Ezinearticles, Goarticles)
- social networking sites (Facebook, MySpace)
- social bookmarking sites (Digg, Diigo)
- microblogging sites (Twitter, Plurk)
- free blog hosts (Blogger, Wordpress)
- community websites (Squidoo, Hubpages)
Google loves one way backlinks from authority, high ranking websites. You cannot get to the top of the organic SERPs without them.
Working in concert, you are able to promote your business to the first page of Google.
For a free ebook listing 3x Points of Hype in 18 online media categories, visit ClixForBrix - http://clixforbrix.com
For those who know the merit of free marketing points of hype, subscribe to Points of Hype Pro to remain up to date on thousands of free websites to showcase your company - http://pointsofhype.com
~ Charles Lamm
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