For both local businesses and Internet marketers, social media is a godsend and a curse. Thousands of what I call free points of hype can be found in three broad areas online - search engines, content, and profiles. Active marketers currently have unparalleled free publicity and branding possibilities.
Never has the cost of entry into the business world been so inexpensive - an additional blessing and curse. You can get started marketing your own products or services, or those of other companies by means of affiliate programs, instantly. The bad news is so can everybody else.
Marketers are often captivated with the latest killer app or marketing technique. Marketing and advertising via social media might look enticing but makes no sense if you ignore business listings and traditional SEO.
Search Engines:
Organic SEO means Google. If you master getting your website ranked in the first page of natural results, the rest can wait and will probably take care of themselves.
Search engines and web directories come in various flavors:
- elephants (Google, Bing, Yahoo, Ask)
- blog search engines
- RSS search engines
- web directories
- specialty search engines (real estate, news, etc.)
Being ranked by Google on the first page of the organic search results depends on superior content, authority backlinks, and targeted keyword phrases in the anchor text of those backlinks.
Content:
Unique, valuable content is the coin of the realm for search engines. Bots continuously scour the web indexing everything and ranking it for relevancy on the fly as web searchers enter a keyword to search.
Content can be posted online in:
- self-hosted website or blogs
- article directories
- free blog hosts
- community websites
- free websites
- free blog space in some social media sites
When search engines see duplicate content on and off your website, it has difficulty knowing which page to display as the original. Spinners escape this issue by producing hundreds or thousands of unique pages to promote.
A Google slap for duplicate content is unusual, except when the exact identical content shows up multiple times on the same website. I once had an article picked up and republished on 800+ sites. They all showed up in Google until the results were narrowed down to only the most important sites.
Some claim that you should use methods like bum marketing to churn out up to 50 articles a day. I prefer to write one article, create 50+ titles, heavily spin the article, and build thousands of unique articles for the blogs and article directories.
Each unique article can be posted on free blogs and community websites or submitted to article directories generating one way backlinks to your top level domains.
A good manual spinner and a good writer eliminate all duplicate content issues.
A good manual spinner like Magic Article Rewriter is fine, meaning you generate all the sentence and word substitutions. The language is all yours. Automatic rewriters can create stilted, unnatural text - and by and large do.
Free PLR articles have been hashed out on the Internet so many times by lazy marketers that the search engines give them no worth, or as I like to say, they have no Google juice.
The only real use for PLR is ideas. If you see something you like, redraft the ideas into your own words.
Profiles
Social media and business listings are where profiles come into play. Nearly all social media sites require you to register on the site and create a profile previous to using.
Types:
- business listings (Google Places, Localeze)
- Internet yellow pages (MagicYellow, Yellowbook)
- e-commerce business profiles (LinkedIN, BusinessCard2)
- article directories (Ezinearticles, Goarticles)
- social networking sites (Facebook, MySpace)
- social bookmarking sites (Digg, Diigo)
- microblogging sites (Twitter, Plurk)
- free blog hosts (Blogger, Wordpress)
- community websites (Squidoo, Hubpages)
Google loves one way backlinks from authority, high ranking websites. You cannot get to the top of the organic SERPs without them.
Working together, you can promote your business to the first page of Google.
For a free ebook listing 3x Points of Hype in 18 online media categories, visit ClixForBrix - http://clixforbrix.com
For those who recognize the worth of free marketing and advertising points of hype, subscribe to Points of Hype Pro to keep up to date on thousands of free places to market your company - http://pointsofhype.com
~ Charles Lamm
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