Making your local, small business findable is essential. People search on the net for deals and purchase locally. Internet marketing for local businesses is now required.
To attract local customers and clients who want your products and services, you may need to go to a local internet marketing specialist for non-traditional SEO such as online yellow pages listings, digital business cards, and mobile friendly websites.
Internet search routines are evolving. Individuals who use yellow pages, newspapers, print classifieds, and local cable TV to find a product or service at a local business are dying out every day. Even my 83 year-old mother can shop local specials and print out coupons before going shopping.
Why does your company need Internet marketing at all?
For one, it's distinct from usual Search Engine Optimization (SEO). Established SEO strategies help make your website visible, which is all well and good. It doesn't hurt. Traditional SEO can elevate your local business listings - if those listings are in place.
73% of all online action is related to local content
85% of web visitors depend on search engines and perform in excess of 16 billion searches a month
90% of those searches are for local vendors
66% of Americans make use of the Internet to locate local businesses
54% of Americans have replaced their phone books/printed yellow pages with search - and just about 100% for those less than 50 years old
82% of local searchers follow up their search with a phone call or walk-in
53% of U.S. online consumers research products online then buy at a local store or over the phone
43% of search engine users research or shop online then purchase locally
Google's share of local search - 72% (May 2010)
* Yahoo! - 14%
* Bing - 9%
* Ask.com - 2%
Regrettably, nearly all firms or people who offer local search or local seo are “geek-centric”. They will overwhelm you with geek speak such as SEO, SERPs, and PPC campaigns. As a small business owner, I want customers or clients, not campaigns, branding, or useless hits to my website. How they do it does not concern me as long as their methods are white hat.
* I don't care about the details any more than I want to know how my mechanic fixed my transmission.
* I want a marketing specialist. I want the phone to ring off the hook. I want my competition to wonder why I am hiring new staff in a recession.
* Show me how local internet marketing will help me dominate Google and my area market. Help me quick.
Internet Mad Men - http://internetmadmen.com - makes your business findable on the Internet for your local customers.
We specialize in making your business website findable to potential customers searching the Internet for your specific product or service.
In addition, we specialize in making your site mobile friendly for the many millions of Internet users who use smartphones to access the web.
Charles Lamm provides Local Internet Marketing Services for small businesses throughout the United States.