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Saturday, January 1, 2011

Local Internet Marketing Services

Local Internet Marketing Services - What Does Your Business Need to Stay Alive

Making your local, small business findable is critical.  People search via the web for offers and purchase locally.  Internet marketing for local businesses is necessary to survive and thrive.

To attract local customers and clients who need your products and services, you may want to turn to a local internet marketing specialist for non-traditional Search engine marketing such as online yellow pages listings, digital business cards, and mobile friendly websites. 

Search behaviors are shifting.  Newspapers are lining bird cages.  Yellow pages are getting thinner and thinner and still clogging dumpsters.  Tivo guarantees I never have to watch tacky local cable ads.  Even my 83 year-old mother can shop local specials and print out coupons before going shopping.

Why does your company need local internet marketing services?

To begin, it's distinct from conventional Search Engine Optimization (SEO).  Customary SEO techniques help make your site findable, which is all well and good.  It doesn't hurt.  Traditional SEO can elevate your local business listings - if those listings are in place.

Stats:

73% of all online activity is related to local content

85% of web visitors rely on search engines and carry out in excess of 16 billion searches a month

90% of those searches are for local vendors 

66% of Americans exploit the Web to locate local businesses

54% of Americans have replaced their phone books/printed yellow pages with search - and just about 100% for those less than 50 years old

82% of local searchers follow up their search with a telephone call or walk-in

53% of U.S. online consumers research products online then buy at a local store or over the phone

43% of search engine users investigate or shop online then purchase locally

Google share of U.S. searches holds at about 72% (May 2010)
   * Yahoo! - 14%
   * Bing - 9%
   * Ask.com - 2%

Sorry to say, most firms or people who offer local search or local seo are “geek-centric”.  They will overwhelm you with tech speak such as SEO, SERPs, and PPC campaigns.  As a small business owner, I want customers or clients, not campaigns, branding, or useless hits to my website.  How they do it does not concern me as long as their methods are white hat.

* Push me past my competition on Google, but most importantly, send customers to my door instead of to my competitors.

* I need a local internet marketing specialist who can get the job done without calling me six times a day.  Prove you are the expert I need.

* I need to take care of my customers while you destroy my competition.  Help me now.

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Internet Mad Men - http://internetmadmen.com - makes your business findable on the Internet for your local customers. 

We specialize in making your business website findable to potential customers searching the Internet for your specific product or service. 

In addition, we specialize in making your site mobile friendly for the many millions of Internet users who use smartphones to access the web.

Charles Lamm provides Local Internet Marketing Services for small businesses throughout the United States.



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Charles Lamm

 

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